10x10 (Ten By Ten) is a Madison-based art shop founded by young adult cancer survivor Allana Randall. Allana began creating artwork in 2020 after receiving a diagnosis of Hodgkin's Lymphoma while living abroad in Taiwan. During treatment, the support she received from friends, family, and fellow cancer-survivors led her to shift her hobby into a small art business benefiting the Leukemia and Lymphoma Society (LLS). Since finishing treatment, Allana has been declared in remission and 10x10 has donated over $15,000 to LLS. Watching 10x10 grow and reach the lives of survivors around the world has encouraged Allana to continue this artistic, community-centered mission and fight for a world without blood cancer.